The "Crawl Before You Walk" Stage: Developing Your Brand

by IMM Magazine - October 23, 2019

We all want to be entrepreneurs, but do we have what it takes to birth this baby? Apart from not working a 9-5, managing our own day to day schedule, and reaping the benefits of a few tax write offs, we must pay our dues before waging the creation of a business. Here are five tips on how to successfully implement branding for your business.

 

1. Start by defining your brand

Do you know who you are? If not, spend a few brainstorming sessions figuring it out. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

 

2. Do not copy the look of chains or big brands

Now that you've gotten a sense of your identity, try not to copy and rip off images from big brands or chains. Remember, there is no such thing as an original idea! The best ideas are made from your own, and getting inspiration from others and putting a twist on it.

 

3. Be innovative, bold and daring - stand for something you believe in

Big brands are encumbered by large layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding.

 

4. Consider what is driving your business

Ask yourself a few pressing questions: What does it believe in, what is its purpose and who are its brand heroes? These things can help establish your brand personality and inform the identity and character for brand communications.

 

5. Always consider your branding when communicating with customers

Don't lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Do a couple of discounts. Do a couple of raffles. Promotions are an opportunity to reinforce your brand mission, and treat your customers with that TLC they can all appreciate!

 

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Email us at info@innovativemindsmedia.com and we'd be happy to answer.

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