Rekindling Your Passion:

How to Avoid Burnout


by IMM Magazine - November 20, 2020

Stressed Woman

Starting a new business is like going on your honeymoon. You're elated and full of warm and fuzzy feelings. You can't hardly wait to tell all of your friends about your new venture and your new social media campaign to launch. But what happens when the thrill of the venture gets choked out by a lack of work/life balance?


The fact of the matter is we are not robots. We can't wear 100 hats and expect our businesses to thrive and go far. Neither can we wear 100 hats and expect to expand in a way that's fruitful to our brands.

Unfortunately, being a small business owner isn’t always going to be dinner on rooftops with red roses and chocolate truffles. But like in any relationship, you can put in the hard work by rekindling the flames of passion....before you make a decision that you'll regret.


But first, you have to recognize the signs of being burnt out:

1.  Is it difficult to concentrate on small tasks?

2. Do you lack the energy to be consistently productive?

3. Have you become irritable with your staff or customers?


If you answered yes to any of the previous questions, it's time to evaluate your surroundings.


Busy being a CEO and don't have time to update your social media? No worries. Place an ad for a virtual intern in local colleges. Learn how to delegate assignments by hiring consultants to help further your business. Make sure you hire people with a knack for customer service, and remember, you can't do it all, and you shouldn't, be doing it all.


When things become overwhelming and you're feeling like throwing the towel in, step back and reevaluate your expectations that you are putting on yourself and/or your team. Are you packing on the heat a little much? Reevaluate priorities and find a middle ground that works better.


Remember writing that notebook with all of your dreams and hopes in it? Remember creating that vision board that outlines the future of your business? Revisit it. We sometimes lose sight of why we're doing what we do. When we get back to the feeling, and the heart, of why we are in business, the vision becomes clearer. Besides, the goal is to not be perfect, but to make continuous progression.


We all feel pressure to be perfect at times. Whether that pressure is real or perceived, it can come from within us, or sometimes from the people we trust the most. So why not take a breather from all of the noise and enjoy yourself? Go run a bubble bath and pour yourself a glass of wine. Turn off your cell phone if you need to. Self care is key, and should be so very important to maintaining your work/life balance. Remember, the relationship you have with yourself should be the most important one.