Four Things Every Entrepreneur Should Invest In

Starting a business is somewhat like starting a new relationship. The butterflies are in effect, and everything is so fresh and so new. But like any new budding relationship, managing your business needs the same tender love and care. While you’re working on those brands, consider these four things every entrepreneur should invest in:

• Competitive Analysis: To ensure continued success, you have to keep a close eye on your competitors and the way they are moving their business. What are their strengths and weaknesses, their advantages or disadvantages, and how do you measure up? A competitive analysis can give you a clearer view of where your company stands, what your objectives are and what direction you can take next.

• Social Media and Publicity: It’s time to create some buzz and make yourself more visible. Begin developing new ways that you can build your social media presence and engage with your customer base.

• Great Technology: Invest in some new technoloy. Platforms like Square Cash or a tablet cash register, for example, can help boost your bottom line by making you accessible to a larger number of customers.

• Other Startups: If you're in need of financing, various websites can connect entrepreneurs and startups with investors. Websites like AngelList has rapidly become a popular online source of investors as wells as crowdfunding outlets such as Indiegogo, Kickstarter and Wefunder.

Make sure you checkmark as you go along!