Branding ain't easy. Let's focus on a few ways to develop a strategy that can be. Building a brand isn't easy, especially when you don't have a clear idea on how to communicate your messaging and your what your company is about! Why not pump your brakes a bit and consider building a brand with a dynamic strategy? The key is to let your brand strategy be clear. Branding is your company's foundation, moral, and values that is displayed in your company's inner workings, marketi

Ready to move into the rest of 2022 with some "ummph"? Although 2021 built resiliency in us all, many creatives and entrepreneurs are looking for 2022 to bring successful leadership habits that can catapult their careers to the next level. View our top list for successful habits below to continue the year in greatness! Share Your Vision: A leader with vision has a clear idea of what they need to be doing, where they are going, how to get there and what success might look like

Navigating social media can leave a sour taste in your mouth. Don't get yourself in a pickle. Take note of these 5 easy steps to avoid SM mistakes below: Think Strategy, and Beyond: Beyond your general campaign strategy, you need to have a plan for each platform, including a content schedule line-up. No Goals, No Gain: Try the SMART goal-setting technique to help develop your business’s objectives. All of your work on social media should be to advance your business’s specific

Strategically Planning Before the Business Launches? Why, Yes, Please. Hey CEO! Have you heard about the four V's? When brand-storming, make sure you move forward with Vision, Voice, Value, and Visuals. What do these things have to do with my brand? - You might ask. Our answer? PLENTY! Check out why each one is important below. VISION: When you are developing a brand, it's important that you have a clear VISION of what your business stands for and what you want to achieve. V