Strategically Planning Before the Business Launches? Why, Yes, Please. Hey CEO! Have you heard about the four V's? When brand-storming, make sure you move forward with Vision, Voice, Value, and Visuals. What do these things have to do with my brand? - You might ask. Our answer? PLENTY! Check out why each one is important below. VISION: When you are developing a brand, it's important that you have a clear VISION of what your business stands for and what you want to achieve. V